The 4EVA Is A Mighty Long Time announcement and “Keep The Devil Off” single release precede two back-to back content releases from Big K.R.I.T. – both “Confetti”and the visual trailer, “Big K.R.I.T.” “Confetti,” produced by Camper, alludes to the topic of false pretenses around success while highlighting BIG K.R.I.T.’s introspective opinion on those people and situations that seemingly “fall short” from what it truly means to win. The self-titled extended “Big K.R.I.T.” trailer offers a brief snippet of unreleased new music.
Directed by Motion Family, the trailer opens up with K.R.I.T. in the middle of the woods committing a murder. While removing the dead body from the home, a self-purging narrative continues to build with glimpses into what may seem like the burial of one’s former self.
“4eva Is A Mighty Long Time” (Double Album)
Directed By: Alex Nazari
Choregraphy: RhaRha Banks