The Rocksmith Fall 2010 lookbook commercial “I’m the Man” takes place on an upbeat early autumn afternoon in the trains and streets of Brooklyn. Fourteen of downtown NYC’s most notorious nightlife lurkers and DJs get together to do absolutely nothing.

Of the Rocksmith Fall looks featured in this commercial, some of the highlights include the Mic Check Reversible Vest and Flannel with leather detailing. The black Backwoods leather-and-french terry hoodie ties in directly with the patent-and-duck cloth Brooklyn fitted. Two graphic crew necks are featured—the Daftrock and Tokyo Megamix, which feature the standard Rocksmith front pocket. The Rock Solid Chino pants balance out V-neck teas, such as the Getto OG and Shaolin V-neck, worn under the General Steele sweater cardigan.

Directed by: Lazlo (
Music by: Lee Fields (​lee-fields)

Starring: DJ Roofeeo (Death Set – Ninjasonik). Jonny on the Rocks, SB, Rex & Cudoz (Rocky Business). Star City, Anton Glamb (Radical Outings). DJ Yamez. Quinn Mignott. DJ Iron Lyon.
DJ Cougarskin. DJ Carlton Banks. Matt Rock. Johnny Nelson.

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